Project Brief
Client:            Fire Toast
Location:      Sandy Springs, Georgia (a suburb of Atlanta)
Owner:          Amahle Ballo

Description:
Fire Toast is located in Sandy Springs Georgia. The Ballo family has a popular you-pick berry farm that has been in existence since the early 90’s. The eldest daughter, Amahle has worked on the family farm her whole life but believes her interest in entrepreneurship will help grow the family farm and keep it making money. With the pandemic the farm had to close for almost a year which was financially very difficult for the family. During that quarantine period Amahle started experimenting with two of her favorite things… berries and hot peppers! She perfected some recipes that she wants to add to the small gift shop that is located at the farm. Hopefully this idea will grow and she hopes to start making more and selling this online as well as in person.

Amahle feels that the family brand is fine and is very family friendly which she likes and does not want to change. For Fire Toast though, she is looking to appeal to a whole new audience. She sees this product as appealing to a younger generation that is more experimental and bold with their tastes.

What she needs:
Fire Toast needs to be branded. She wants to stay independent of the family farm brand and make Fire Toast its own brand. She wants the brand to be as spicy as the jams and jellies she is making! She talks about the brand being bold, spicy, modern, fun and playful.

Packaging needs:
(she is not opposed to creating playful and fun names for the jellies so long as they all work together and are sustainable enough to work for other new products in the works)

Hot Pepper Peach Preserves
Ingredients: Peaches, pure cane sugar, fruit pectin, cider vinegar, red jalapeno, citric acid.

Blueberry Jalapeno Jelly
Ingredients: Blueberries, Jalapenos, pure cane sugar, fruit pectin, citric acid.

Ghost Pepper Jelly
Ingredients: pure cane sugar, water, fruit pectin, ghost pepper mash (ghost peppers, salt), cider vinegar, citric acid